|Launched||25 September 2010|
|Owned by||Seven West Media|
|Picture format||1440x1080i (HDTV)|
Man's best friend
|Broadcast area||Sydney, Melbourne, Brisbane, Regional QLD, Adelaide, Perth, Regional Victoria, Northern New South Wales, Southern New South Wales, Australian Capital Territory, Western South Australia|
|ATN Sydney (DVB-T)||1315 @ 6 (177.5 MHz)1|
|HSV Melbourne (DVB-T)||1331 @ 6 (177.5 MHz)|
|BTQ Brisbane/Gold Coast (DVB-T)||1347 @ 6 (177.5 MHz)|
|SAS Adelade (DVB-T)||1363 @ 6 (177.5 MHz)|
|TVW Perth/Mandurah (DVB-T)||1379 @ 6 (177.5 MHz)|
|Freeview Seven owned (virtual)||73|
|Freeview Prime affiliate (virtual)||63|
|Freeview Seven affiliate (virtual)||70|
|VAST (virtual)||70 or 63|
The network stated that 7mate would contain sport and regular programs aimed primarily to the male audience (as reflected in the channel's slogan and ident),4 with programming drawn from a combination of new shows and other shows previously aired on its sister channels Seven and 7Two.2 The channel replaced Seven HD as the Seven Network's high-definition channel, but broadcasts on channel 73.25 The first program broadcast on 7mate was the drawn 2010 AFL Grand Final in high definition.
The channel began airing as a separate channel on 25 September 2010. The channel's first program was the drawn 2010 AFL Grand Final, which was simulcast with an SD broadcast on the Seven Network. Following AFL coverage, the channel began airing breakaway programming, with a promotional sneak peek of upcoming programming on 7mate. The first full program to air was an episode of That '70s Show.
The channel is targeting a demographic of 16- to 49-year-old males, after the success of the Seven Network with 7Two with females 35+ and 25+ demographics respectively. Programs aired on the channel are a mix of repeated shows that moved from the Seven Network or 7Two, programs that would make their free-to-air debut and brand new shows to Australian television. Seven and 7TWO now target its 55+ demographic.
Shows that moved from other Seven channels include new seasons of Family Guy, American Dad! and The Amazing Race (although this has since moved back to the main channel). Repeated seasons of Scrubs, Last Comic Standing, Air Crash Investigations, 30 Rock, That '70s Show, Lost and How I Met Your Mother also moved to 7mate. Mighty Ships, of which three episodes aired as one-off specials on the Seven Network, moved as a regular series to 7mate.
Programs making their free-to-air debut include Monster Garage, Jersey Shore, Gene Simmons Family Jewels and Punk'd. Brand new series include The Equalizer, Warehouse 13 and Caprica. Additionally, the channel will feature a number of sporting events.67 All the AFL games in 2012 will be broadcasted on 7Mate in New South Wales, Australia and Queensland, Australia.
It was announced on 28 April 2011 that, from 2012–2016, 7mate will air a minimum of four live AFL matches each round into the NSW/ACT and Queensland markets,8 thus going head-to-head with the Nine Network's NRL live coverage on Friday nights.
7mate airs all national Seven News updates that air on the main Seven channel and from 7TWO, usually two commercial breaks afterwards. They air weekdays 12pm-3:45pm, and each night from 7pm-11pm. All national news updates are produced from Seven's Sydney news studio.
7mate televises live AFL coverage into New South Wales and Queensland, where rugby league is the more dominant sport. Some matches may be televised after midnight as the current AFL contract requires the local teams (i.e. Sydney Swans/GWS Giants and Brisbane Lions/Gold Coast Suns) to be televised live into their respective states. During the AFL season, 7mate televises most rounds of the V8 Supercars season into the southern states, to allow for the AFL to be broadcast on the primary channel.
Previously, prior to 2012, occasionally the V8 Supercars were aired through 7mate if there was an AFL match that was to be televised at the same time. 7mate also televised some AFL matches live into Sydney and Brisbane, regardless of which teams were playing.
Red Bull X-Fighters on 7mate Highlightse 2012 and 2013 ipl cricket on 7
7mate is available in high definition in metropolitan areas and regional Queensland through Seven Network owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland, as well as via regional affiliates GWN7 in regional and remote areas of Western Australia and Prime7 in most regional areas of NSW/ACT, Victoria and the Gold Coast Region of Queensland, where 7mate is broadcast on logical channel number 63.9
However, unlike Prime7, affiliate Southern Cross Television delayed the introduction of the channel to Tasmania and Darwin until 24 October 2010, due to required technical upgrades. It is currently broadcast on logical channel number 60 in Tasmania and 70 in Darwin.10
- "Seven launches third channel: 7mate". The Spy Report (Media Spy). 19 August 2010. Retrieved 19 August 2010.
- Michael Idato (19 August 2010). "Seven targets men with third digital channel". The Sydney Morning Herald. Retrieved 19 August 2010.
- "New channel coming: 7mate". TV Tonight. 19 August 2010.
- "7mate on Prime to Launch same time as 7mate in the Cities". Throng. 25 August 2010. Retrieved 25 August 2010.
- "Tassie TV viewers to get 7mate - in October". The Examiner. 24 September 2010. Retrieved 24 September 2010.