|Launched||July 1, 1995 (as Outdoor Life Network)
January 2, 2012 (relaunch; as NBC Sports Network)
|Network||NBC Sports Group|
(NBC Sports Network, L.P.)
|Picture format||1080i (HDTV)
480i (SDTV/16:9 letterbox)
|Formerly called||Outdoor Life Network (1995–2006)
NBC Sports Network (2012-2013)
|Dish Network||159 (HD/SD)|
220-1 HD ALT
491-495 PL Extra Time (HD)
|Available on most cable providers||Check local listings|
|Verizon FiOS||590 (HD)
|AT&T U-verse||1640 (HD)
|Sky Angel||328 (SD)|
NBCSN, previously known as NBC Sports Network, is an American digital cable and satellite television channel that is owned by the NBC Sports Group division of NBCUniversal. It originally launched on July 1, 1995, as the Outdoor Life Network (OLN), which was dedicated to programming primarily involving fishing, hunting, outdoor adventure programs, and outdoor sports. By the turn of the 21st century, OLN became better known for its extensive coverage of the Tour de France, but eventually began covering more "mainstream" sporting events – resulting in its relaunch as Versus in September 2006.
Comcast, the original owner of Versus, acquired a majority stake in NBC Universal in 2011. As a result, Comcast merged the operations of its cable channels with those of NBC. In particular, it aligned the operation of its sports channels with NBC's sports division, NBC Sports. On January 2, 2012, Versus was rebranded as the NBC Sports Network to reflect these changes. As of March 18, 2013, the entirety of NBC Sports' operations except for Football Night in America (which will remain at Studio 8G in Rockefeller Center), including NBCSN, is based out of facilities in Stamford, Connecticut.1 As of March 2014, NBCSN is available to approximately 77,746,000 pay television households (68.08% of households with television) in the United States.2
- 1 History
- 2 Personalities
- 3 Programming
- 4 Carriage disputes
- 5 High definition
- 6 References
- 7 External links
The channel originally launched as the Outdoor Life Network (or OLN) on July 1, 1995; the name was licensed from Outdoor Life magazine. Its programming consisted of hunting, fishing, and outdoor adventure shows. In its early days, the channel reached around one million homes and found most of its carriage via the then-infant platforms of direct broadcast satellite services and digital cable.3
In 1999, OLN acquired the U.S. broadcast rights to the Tour de France for US$3 million. Coverage of the Tour on OLN brought substantially greater viewership to the then fledgling channel, due in part to the then-growing popularity of American rider Lance Armstrong. In 2004, where Armstrong would aim for a record-breaking sixth straight Tour de France title, OLN would devote over 344 hours in July to coverage of the Tour, along with documentaries and other original programming surrounding the event – which was promoted through a $20 million advertising campaign.4
Overall, while its coverage of the Tour de France helped OLN expand its carriage to over 60 million homes, critics became concerned that OLN's coverage had placed too much of its focus on Armstrong as its main attraction for viewers, and doubted if OLN could sustain itself without the viewership that Lance Armstrong's presence had brought to its coverage.3 Some critics had jokingly referred to OLN as the "Only Lance Network" due to its overemphasis on the American rider.5
Following the 2005 Tour (where Armstrong captured his seventh victory in the race, and announced his retirement from cycling afterward), OLN debuted a new lineup of programming – anchored by repeats of the popular reality television series Survivor. OLN's executives believed that bringing Survivor into its lineup would fit well with the new direction it had planned for OLN, and could attract viewership from fans of the show who had watched it on CBS.6 Around the same period, OLN also acquired the rights to the Dakar Rally, America's Cup, the Boston Marathon, and the Iditarod. OLN planned to cover these multi-day events in a similar style to how it covered the Tour, hoping that its coverage might bring "surprise" results for the channel.6 Due in part to Lance's absence from the Tour in 2006, its ratings for live coverage of the first four stages of the race drew in 49% fewer viewers than previous years.5
In May 2005, ESPN rejected a $60 million offer to renew its broadcasting contract with the National Hockey League into the 2005-06 NHL season, and the league rejected its alternate proposal for a revenue sharing agreement similar to the one it had established with NBC. With the NFL also shopping a new late-season package of Thursday and Saturday night games to potential broadcasters, speculation began to surface that Comcast would bid on the new NHL contract as its first step to transforming OLN into a mainstream sports channel that could compete with ESPN.6 Comcast had already been involved in NHL broadcasting; at the time, it owned majority control of the Philadelphia Flyers, and four Comcast SportsNet regional sports networks.7
In August 2005, ESPN officially declined to match Comcast's offer, and OLN officially acquired cable television rights to the NHL beginning in the 2005–2006 season in a three-year deal worth close to $200 million. The new deal would include 58 regular season games on Monday and Tuesday nights, coverage of the NHL All-Star Game, conference finals, and the first two games of the Stanley Cup Finals.7 With the help of its new NHL package, by June 2006, OLN had now reached 75 million subscribers. However, due in part to OLN's lesser carriage in comparison to ESPN, the NHL's ratings that season had suffered in comparison.8
In 2006, OLN broadcast selected games in the Arena Football League's 2006 season. The channel televised a weekly regular-season game for 11 weeks as well as a wild card playoff game.9 However, the agreement was not renewed and was later picked up by ESPN, who also acquired a minority stake in the league's ownership.10
In April 2006, Comcast officially announced that it would be renaming Outdoor Life Network to Versus in the fall of 2006. As the network had shifted beyond simply "outdoor" programming, the name "Versus" was intended to represent the common element of competition within its lineup.11 OLN's re-launch as Versus officially occurred on September 25, 2006.
Among the new programming acquired by Versus were a number of combat sports, beginning with a series of boxing programs promoted by Bob Arum's Top Rank group. The channel also began televising Chuck Norris's World Combat League, a kickboxing promotion where fights are contested in a unique round ring without ropes. Versus entered into a partnership with World Extreme Cagefighting (WEC) to bring mixed martial arts events to the channel, with the first being broadcast live on June 3, 2007. Versus aired all the WEC events, except for WEC 48, which aired on pay-per-view, with live preliminary fights being aired on Spike TV.citation needed
The channel also added a variety of sports events as part of the rebranding, including men's and women's college basketball, high school basketball,1213 a weekly "game of the week" for the National Lacrosse League, darts competitions, the Major Indoor Soccer League, and the USA Sevens, one of the nine tournaments (then eight) that make up the IRB Sevens World Series, the top annual circuit in the sevens version of rugby union.
In addition, Versus also added a package of college football games to its lineup, with games from the Mountain West Conference, Pac-10 (now Pac-12) and Big 12 conferences.141516 totaling 19 scheduled college football games on the channel during 2007.
Versus secured coverage for the 2007 America's Cup, which had been a staple on ESPN and ESPN2 for years. The channel began to show qualifying regattas in late 2005, aired the Louis Vuitton Cup for challengers in 2007, and the America's Cup match between the Louis Vuitton winner and current champions, won by Alinghi of Switzerland in Valencia, Spain. In 2006, it picked up American broadcast rights (in conjunction with The Tennis Channel) of Davis Cup events.
Versus, with NBC Sports and the World Championship Sports Network (now Universal Sports), broadcast coverage of the 2007 World Championships in Athletics from Osaka, Japan, as well as the 2009 World Championships in Athletics from Berlin, Germany.
On January 28, 2008, Versus and the NHL extended their television contract through the 2010–11 season.17 In June 2008, operations were moved from Stamford, Connecticut, to Comcast's headquarters in Philadelphia, Pennsylvania.18 On August 7, 2008, the channel announced a 10-year deal with the Indy Racing League to broadcast at least 13 IndyCar Series events a year in HD, beginning in 2009.19 The channel would also broadcast various motorsports series on its Lucas Oil Motorsports Hour program such as USAC, the Lucas Oil Late Model Dirt Series, and World Series of Off-Road Racing.20
The channel began airing games from the United Football League in 2009. The first season Championship aired on November 27, 2009. The UFL would return to the channel for a second season in 2010.citation needed
On April 5, 2010, Versus debuted The Daily Line, a show consisting of a four-person panel (host Liam McHugh, handicapper Rob DeAngelis, comedian Reese Waters, and Jenn Sterger) which discussed, often with heavy satire, sports-related topics that were popular that day.22 However, the show was cancelled due to low viewership on November 4, 2010.23
The Ultimate Fighting Championship would air two live events on the channel due to the new contract agreement with UFC sister promotion World Extreme Cagefighting. The first edition of UFC on Versus aired on March 21, 2010 headlined by Brandon Vera vs. Jon Jones in the Light Heavyweight division. The second event aired on August 1 with Jon Jones facing Vladimir Matyushenko. Also as part of the agreement with the UFC, several UFC Countdown shows would air. A countdown show aired the week of a pay-per-view event, usually lasting for one hour, and covering 2–3 of the biggest fights on the card. In August 2011, the UFC announced a new broadcasting deal with the channels of rival Fox Sports, which would begin to take effect in November 2011.24
Versus had also struck a deal with the NBA to air 10 regular season NBA Development League Saturday night games, as well as six playoff games a year. In total, the channel would air 16 NBA Development League games,25 in addition to 25 hours of NBA specials.
Starting in August 2010, Versus aired nine races of the NASCAR Whelen Modified Tour and NASCAR Whelen Southern Modified Tour each Wednesday at 7 p.m. The races originated from a variety of locations, including Stafford Motor Speedway, Tri-County Speedway, and Thompson Motor Speedway.citation needed
In February 2011, Comcast acquired a majority share in NBCUniversal, and merged its content operations into the company. As part of the acquisition, Versus, and Comcast's other sports channels, began to be integrated into the NBC Sports division. Coinciding with the merger, President Jamie Davis was replaced by Comcast Sports Group president Jon Litner. Litner began to oversee the channel, in addition to his other duties following the Comcast takeover.26
In March 2011, Versus expanded its college football coverage by becoming the cable partner for NBC's coverage of Notre Dame football, airing replays of Notre Dame games, and the first ever live broadcast of the team's annual intramural game. Its coverage began with a marathon of three classic Fighting Irish games on March 17, St. Patrick's Day, to serve as a prelude to its coverage of the intramural.27
For the 2011 season, Versus also returned to airing National Lacrosse League telecasts with a nine game package, starting with the 2011 All-Star Game and culminating with the Champion's Cup final.28 Versus would drop the NLL for the league's 2012 season, U.S. broadcast rights were instead picked up by CBS Sports Network.29
On June 6, 2011, it was revealed that NBCUniversal would extend its rights to the Olympic Games through 2020, outbidding competing bids by Fox Sports and ESPN in a $4.38 billion contract. NBC Sports Network began to participate in NBC's overall coverage beginning at the 2012 Summer Olympics.303132 Its coverage of the gold medal game between the United States and Japan in women's soccer set a new viewership record for the network, with 4.35 million viewers.33
In April 2011, NBC Sports and Versus announced they had reached a ten-year extension to their television contract with the National Hockey League worth nearly $2 billion over the life of the contract. As part of the announcement, Dick Ebersol, the former chairman of NBC Sports, said that Versus would be renamed "within 90 days" in order to reflect the synergy resulting from the merger.34 However, the announcement of a new name did not come until August 1, 2011, when Comcast officially announced that Versus would be relaunched as the NBC Sports Network35 on January 2, 2012. The relaunch coincided with NBC's coverage of the NHL Winter Classic, which took place on the same day.30
In an interview with TV Guide, president of programming Jon Miller detailed that NBC Sports Network would be "radically different" from Versus in many ways. His goal was for NBC Sports Network to become a credible "full-service sports network", with a new lineup of sports news and talk programs, and live event coverage. Programming such as Whacked Out Sports and The T.Ocho Show were dropped from the lineup, as Miller thought that low-brow programming would hurt the channel's credibility. The channel began an initiative to begin producing new original programming during the transition as well.36 NBC also made efforts37 to expand its current broadcasting relationships and acquire new rights for additional sports events to be broadcast on the channel. In the months leading up to the relaunch, NBC struck deals with Major League Soccer,38 dropped the UFL,39 and added coverage of college hockey games.40
In June 2013, the network began to reduce the use of its full name on-air in favor of its initials, NBCSN. The change was made to help streamline its branding in preparation for the 2014 Winter Olympics.41
In September 2013, NBCSN was criticized for broadcasting an episode of Under Wild Skies—a hunting program aired as a time-buy by the National Rifle Association—on September 22, 2013 in which host Tony Makris (an NRA lobbyist) was shown killing an African elephant on a trip to Botswana. While NBC responded by pulling the episode due to its "objectionable" content and stating that it would be more "aggressive" towards the content of future episodes of the program, Under Wild Skies was pulled from the network entirely after Makris made remarks on an NRA-produced webcast comparing critics of the show to Hitler.4243
- Mike Emrick: lead play-by-play (2006–present)
- Liam McHugh: lead studio host (2011–present)
- Dave Strader: play-by-play (2006–2007), #2 play-by-play (2009–present)
- Bill Patrick: substitute studio host (2008; 2011–present)
- Bob Costas: host (2006–present)
- Michele Tafoya: (sideline reporter 2011–present)
- Dan Patrick: (studio host 2008–present)
- Andrea Kremer: (sideline reporter 2006–2010)
- Al Michaels: (play-by-play 2006–present)
- Joe Beninati: play-by-play (2011–present)
- JP Dellacamera (alternate play-by-play)
- John Strong (play-by-play)
- Russ Thaler (studio host)
- Ron Burke (alternate studio host)
- Brent Harris (alternate studio host)
- Brian Engblom: #2 color analyst (2011–present)
- Keith Jones: studio analyst/"Inside the Glass" reporter (2011–present); also alternate color analyst for Comcast SportsNet Philadelphia
- Pierre McGuire: "Inside the Glass" reporter (2006–present), Studio Analyst (2008–present)
- Mike Milbury: studio analyst/"Inside the Glass" reporter (2008–present)
- Eddie Olczyk: studio analyst (2006), lead color analyst (2007–present); also color analyst for Comcast SportsNet Chicago
- Jeremy Roenick: studio analyst (2010–present)
- Darren Eliot: analyst (2011–present)
- Billy Jaffe: analyst (2006–present)
- Darren Pang: analyst (2006–present)
- Darren McCarty: analyst (2009–present)
- Daryl Reaugh: color analyst (2012–present)
- Joe Micheletti: "Inside the Glass" reporter (2006–2007, 2011–present)
- Andy Brickley: analyst (2006–present)
- Neil Smith: analyst (2006–present)
- Leigh Diffey: lead lap-by-lap (2013–present)
- Bob Varsha: reserve lead lap-by-lap (2013–present)
- Bob Jenkins: lead lap-by-lap (2009–2012), reserve broadcaster (2013–present)
- Brian Till: reserve lead lap-by-lap (2012–present)
- Rick Allen: studio host (2014+) & lead lap-by-lap (2015+)
- Townsend Bell: color commentator (2013–present), pit reporter (2012)
- Wally Dallenbach Jr.: color commentator (2009–present)
- David Hobbs: color commentator (2013–present)
- Jeff Burton: studio host (2014+) & color commentator (2015+)
- Tommy Kendall: color commentator (2012)
- Steve Matchett: color commentator (2013–present)
- Jon Beekhuis: pit reporter (2013–present), color comentator (2009–2012)
- Will Buxton: pit reporter (2013–present)
- Kevin Lee: pit reporter (2011–present)
- Robin Miller: pit reporter (2011–present)
- Marty Snider: pit reporter (2011–present)
- Steve Letarte: color commentator (2015+)
- Kelli Stavast: pit reporter (2014-present)
- Cris Collinsworth: (studio co-host)
- Tony Dungy: (studio analyst 2009–present)
- Mike Florio: (NFL insider 2010–present)
- Rodney Harrison: (studio analyst 2009–present)
- Peter King: (NFL insider 2006–present)
- Scott Pioli: (contributor 2013–present)
- Hines Ward: (on-site analyst 2012–present)
- Brian Dunseth (alternate color commentator)
- Robbie Earle (alternate color commentator)
- Kyle Martino (color commentator)
- Leo Gibson: analyst (2012–present)
- Ty Keough: analyst (2008–present)
- Bob Glauber: analyst (2012–present)
- Doug Shanahan: analyst (2012–present)
- Josh Sims: analyst (2010–present)
- Olympics on NBC (2012–present)
- Tour de France (1999–present)
- NHL on NBC34 (2005–present)
- College Football on NBCSN (2006–present)
- College Basketball on NBCSN (2007–present)
- IndyCar Series on NBC (2009–present)
- At least 13 races per season
- Includes Time trials and Carb day coverage for the Indianapolis 500-mile race.
- Firestone Indy Lights coverage
- Notre Dame Football on NBC (2011–present)
- Pre-game show
- Notre Dame spring game (Blue-Gold game)
- Thoroughbred Racing on NBC4748 (2011–present)
- Triple Crown pre-race coverage
- Undercard races
- College Hockey on NBCSN4950 (2011–present)
- Friday night hockey
- Hockey East championship
- MLS on NBC38 (2012–present)
- Formula One on NBC515253 (2013–present)
- Practices and qualifying
- 13 races on NBCSN
- Barclays Premier League on NBC (2013–present)54
- NASCAR on NBC (1999-2006;2015-present)
- Canadian Football League (2012–present)
- Grey Cup (2012–present)
- USA Pro Cycling Challenge (2011–present)
On December 16, 2012, NBC Sports Network, along with CNBC, aired a portion of the Sunday Night Football game between the San Francisco 49ers and the New England Patriots. This was because the game's coverage on NBC was interrupted by President Barack Obama's press conference following the Sandy Hook Elementary School shooting. NBCSN will continue to serve as overflow coverage for Sunday Night Football and other NFL games covered by NBC in the event the ongoing game is interrupted by an NBC News special coverage.55
On July 23, 2013, NBC announced that coverage of NASCAR racing would return to NBC beginning in the 2015 season under a new contract lasting through 2024. The deal includes broadcast rights to the second half of the Sprint Cup and Nationwide Series seasons; the majority of which will air on NBCSN.5657
Original programs aired by the network include NBC SportsTalk, and the weekly CNBC Sports Biz, which both debuted in the fall of 2011. Bob Costas hosts Costas Tonight, which consists of monthly interview episodes, and quarterly town hall specials – the first of which aired from Indianapolis on February 2, 2012, as part of NBC's overall coverage of Super Bowl XLVI.36
The network also added more documentary-style series, including 36, Caught Looking (a weekly series co-produced with Major League Baseball), and Sports Illustrated, a monthly series produced in conjunction with the magazine of the same name.5859
At the beginning of September 2009, DirecTV pulled Versus from its lineup, as it was unable to reach terms on a rate increase demanded by Comcast. In public statements (including a message shown on the channel which formerly carried Versus), DirecTV scolded Comcast for its "unfair and outrageous demands", and considered the company to be "simply piggish" in its demands for higher rates, as it described Versus as "a paid programming and infomercial channel with occasional sporting events."60 On March 15, 2010, an agreement was reached between the two sides and Versus returned to DirecTV's lineup. The channel was returned to its original package on the service, Choice Xtra.61 The network has since drastically reduced its paid programming blocks to the traditional early morning time periods only under NBC management.
A 1080i high definition feed of the network was launched in January 2007. Initially, its HD feed was shared with sister network Golf Channel in an arrangement marketed as Versus/Golf HD; Golf Channel programming was broadcast during the daytime hours, and Versus programming was broadcast during the evening and primetime hours with some schedule variation during Tour de France coverage. The shared channel was replaced by individual HD feeds for both channels in December 2008.62
In May 2013, the network's standard definition feed was converted to a widescreen presentation with letterboxing to duplicate the display seen on the high definition feed in line with their competitor's presentations of their SD channels.
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- Sandomir, Richard (July 7, 2006). "OLN Sizing Up Impact of the Post-Lance Era". The New York Times. Retrieved May 7, 2012.
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- "OLN and AFL announce national TV partnership" (Press release). Arena Football League. February 17, 2006. Retrieved 2007-10-15.
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- "MWC Announces 2006–07 Men's Basketball Television Schedule" (Press release). Mountain West Conference. September 14, 2006. Retrieved 2007-10-15.
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- "Mountain West Conference Announces Updated 2006 Football Broadcast Schedule" (Press release). Mountain West Conference. July 27, 2006. Retrieved 2007-10-15.
- "Mountain West Football". Versus.
- Consoli, John (June 6, 2007). "FSN, Versus Ink College Football Game Deal". MediaWeek. Archived from the original on October 10, 2007. Retrieved 2007-10-15.
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- Huff, Richard. "Versus seeks game-changer with 'Daily Line' news show starring Jenn Sterger." New York Daily News Apr 2, 2010, Print.
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- Renyolds, Mike. "McCarley To Head Golf Channel, Davis Out at Versus in NBC Sports Group Reorg: Sources". Multichannel News. Retrieved February 2, 2011.
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- "2012 Olympics: NBC Sports Net Scores Most-Watched Telecast with Women's Gold-Medal Soccer Match". Multichannel News. Retrieved September 1, 2012.
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- "NBC Sports Announces National College Hockey TV Package". College Hockey News. Retrieved December 28, 2011.
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- "CAA and NBC Sports Group reach five-year agreements for national basketball and football rights". caasports.com. Retrieved February 14, 2012.
- "Atlantic 10 Secures Long-Term Media Rights Agreements with ESPN, CBS Sports Network, NBC Sports Group". Atlantic10.com. Retrieved October 2, 2012.
- Sharrow, Ryan (February 22, 2011). "NBC re-ups deal to carry Preakness through 2015".
- Murphy, Jim. "NBC Signs Five Year Deal To Televise Belmont Stakes". belmontstakes.org. Retrieved May 20, 2012.
- Fryer, Jenna. "NBC Sports Group gets US rights to Formula One". AP.
- "SPEED coverage of Formula One comes to an end in 2012". Motorsport.com. Retrieved October 13, 2012.
- "Formula 1 lands four-year deal with NBC". Racer. Retrieved October 16, 2012.
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- Hiestand, Michael (September 1, 2009). "Versus does disappearing act after dispute with DirecTV". USA Today. Retrieved January 3, 2012.
- DIRECTV and VERSUS Reach Carriage Agreement; Sports Net Returns to DIRECTV Lineup Today Market Watch March 15, 2010
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