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New ninemsn logo as of 2011
ninemsn Homepage
Web address
Commercial? Yes
Type of site Internet portal
Registration Optional
Owner Nine Entertainment Co.
& Microsoft
Created by Nine Entertainment Co.
& Microsoft
Launched 1997
Alexa rank positive decrease 1,144 (April 2014)1

Ninemsn is an Australian 50/50 joint venture between Microsoft Corporation and Nine Entertainment Company. It effectively acts as the website for both the Nine Network and MSN, and is one of Australia's most popular websites.2 It is the default homepage for Internet Explorer 6 users in Australia, and the website that automatically appears when Australian users sign out of

The venture was established in 1997, with a combined investment of $50 million, which brought together all the online assets of Microsoft and all the media assets of PBL, which include the Nine Network, Australian Consolidated Press (ACP) and other PBL assets.3

As of April 2006, ninemsn acquired Australian content syndication and mobile publishing leader HWW Limited, who currently syndicate television, movie, music, restaurant and gig guide listings.4

Also in 2006, ninemsn purchased 5th Finger Pty Ltd, a leading Australian SMS and mobile marketing service provider. 5th Finger provides a range of mobile solutions for the PBLMedia companies and to many Australian and foreign content providerscitation needed.

In mid-2011, Ninemsn underwent a major upgrade, which ninemsn stated enhanced the website by making it look better and less crowdedcitation needed. Users can now also set up the website the way they like it, such as saving their favourite web page on the website itself.


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ Sinclair, Lara (2008-06-04). "Five top executives abandon internet publisher Ninemsn". The Australian. News Limited. Retrieved 2009-06-02. dead link
  3. ^ Douglas, Jeanne-Vida (2002-09-23). "Contract wording alone rescued NineMSN: sources". ZDNet Australia. CBS Interactive. Retrieved 2009-06-02. 
  4. ^ AAP (2005-12-22). "HWW agrees to Ninemsn acquisition". SMH. Fairfax. Retrieved 2009-06-02. 

External links