Tourism in Nigeria centers largely on events, due to the country's ample amount of ethnic groups, but also includes rain forests, savannah, waterfalls, and other natural attractions.1 The industry, unfortunately, suffers from the country's poor electricity, roads, and water quality.2
Tourist sites in Nigeria include festivals and cultural celebrations (such as Durbar festivals), the nation's national parks (such as Old Oyo, Yankari, and Cross River National Parks), and other geographical sites (such as Aso Rock, Abuja.) By far the most outstanding tourist zone is the Mambilla Plateau in Taraba State. Tourism Minister Edem Duke rightly described the Mambilla Plateau as Nigeria's 'Crown Jewel of Tourism"(Blueprint, 15 August 2012; Bami-Yuno: Beyond Rhetoric: Mambilla Plateau and Tourism in Nigeria, April 2013).
Regulation and promotion.
The tourism industry is regulated by the Ministry of Culture, Tourism and National Orientation, a Nigerian government ministry.3
In an attempt to raise the profile of the country's tourism sector, a beauty pageant, the Miss Tourism Nigeria Pageant, was created in 2004.4 The winners in 2004, 2005, and 2006 have been, respectively, Shirley Aghotse,5 Abigail Longe,4 and Gloria Zirigbe.6
The World Travel and Tourism Council estimates revenue related to tourism and travel in Nigeria will exceed 10 billion $USD in 2007, and will account for approximately 6% of the gross domestic product.7